Donald "Don" Miller is an American author, public speaker, and business owner. He is the CEO of StoryBrand, a marketing company. He is also an author of personal essays and reflections about faith, God, and self-discovery. His first New York Times bestselling book was Blue Like Jazz and his latest book is called Marketing Made Simple. Top 3 Value Bombs: 1. Here’s a formula for creating a mission statement: “We will accomplish X by X because of X.” 2. Wealthy people think that the company exists to make money so they can buy something that makes more money without working. 3. As you create new products, know its profitability. Also, ask if it will confuse the audience on what problem you’re intending to solve in the marketplace. Business Made Simple - On-Demand Courses to Help You Grow a Business. Sponsors: HubSpot: Learn how you can scale your company without scaling complexity at HubSpot.com! BetterHelp: Don't let stress, anxiety, trauma or your own self-esteem get in the way of your dreams! Join over 1 million people who have taken charge of their mental health at BetterHelp.com/fire!