From the archive: This episode was originally recorded and published in 2021. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant. Dan is an award-winning entrepreneur and speaker. He is also the Founder and CEO of McGaw.io, an analytics and marketing technology consultancy. Top 3 Value Bombs 1. Using a marketing automation tool will allow you to measure how people are using your website. 2. Personalization is imperative to push somebody down the funnel. 3. You do better in your business and have more free time by building a lot of marketing stack, and personalizing and automating as much as you can. Connect with Dan on LinkedIn - Dan's LinkedIn Sponsors HubSpot With HubSpot’s customer platform you can spend less time switching between systems, and more time on growing your business. Visit HubSpot.com to learn how HubSpot’s customer platform can help you grow your business Thought-Leader Ever thought about giving a TEDx talk. Visit Thought-Leader.com/fire to join a free training and learn how to land a TEDx Talk and spread your message to millions