From the archive: This episode was originally recorded and published in 2020. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant. Randy is the Cofounder of Outgrow.co. He is passionate about digital marketing and growth hacking. He previously worked in investing at SilverLake and in online advertising at Ampush. He studied Business at Wharton and Engineering at UPenn. Top 3 Value Bombs: 1. Interactive content allows you to personalize the information through a medium based on the interests of your audience. 2. You have to develop Interactive Content that will determine if it will be useful for the end-users. 3. Every company needs to experiment with different content types and other ways to engage with your customers. Focus on how you can build customer's trust online and create a more personalized customer experience. Follow and stay up to date with Outgrow - Outgrow's Twitter Sponsor: HubSpot: Learn how HubSpot can help your business grow better at HubSpot.com.