From the archive: This episode was originally recorded and published in 2020. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant. Rachael Doukas is the founder of Doukas Media and specializes in generating online marketing success for companies in industries that tend to underestimate the power of digital advertising. Top 3 Value Bombs 1. Understand who you’re marketing to. Know their needs and how to help them. Make your campaigns about them in order to develop trust. 2. Dig deep in your campaigns and see who you’re reaching and what you’re communicating to them. 3. Consistent branding, re-marketing techniques, and understanding your audience can build trust through Facebook ads. Want to Grow Your Business in a Predictable and Scalable Manner? Apply for a Free 30-Minute Discovery Call - Rachael’s Website Sponsor HubSpot: HubSpot’s AI- powered tools are changing the way you create content and communicate with your customers! Find out more about how to use AI to grow your business at HubSpot.com/artificial-intelligence