The world of marketing is in constant flux. What do you need to know about advertising and branding in today’s ever-changing environment?  On today’s snackable episode, host Roland Frasier is getting back to basics and sharing how you can help your business grow using digital marketing. Roland, along with his business partners, actually owns a company called DigitalMarketer that does exactly that. Drawing on years of experience, he answers frequently-asked questions like: How does consistent branding help your business? How does customer interaction help grow your reach? How does online marketing compare to traditional marketing? He also shares helpful definitions and examples of calls to action, direct response marketing, customer loyalty, and brand equity.Listen in for a quick and practical mini-course on digital and traditional marketing.IN THIS EPISODE YOU’LL LEARN:Why you need both direct response and branded marketingHow audience engagement influences social media algorithmsWhy you might want to consider acquiring brands that go out of businessWhich is more affordable: traditional or online marketing LINKS AND RESOURCES MENTIONED IN THIS EPISODE:DigitalMarketer.comOUR PARTNERS:7 Steps to Scalable workbookGet a free proposal from Conversion FanaticsGet 3% cash back on your ad spend with AdCardGet my book, Zero Down, FREEThanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Get Scalable Live - THE PREMIER EVENT FOR BUSINESS OWNERSOver 3 days, network and collaborate with fellow entrepreneurs and CEOs to build a ‘recession proof’ plan to scale your company to 8-figures and beyond, and…leave knowing 2023 is going to be your best year yet!Get Scalable Live