How important is the first contact with a potential client? What do you say, and how do you instantly build trust, rapport, and credibility? On today's episode, Ralph and Kasim continue their discussion breaking down a really cool case study involving a local chiropractor where the team hit some pretty ridiculous numbers. A 105% increase in conversion rates, a 27% decrease in cost per conversion, and a 300% increase in incoming calls. Tune in to hear the specifics of what Kasim and his team did to drive such crazy results, game-changing solutions to help you close more quality leads, and some of the common problems plaguing brick-and-mortar businesses. IN THIS EPISODE, YOU'LL LEARN:How to get the most out of testimonial mashup videosWhat are click-to-call ads?How to win the first contact with a potential clientCampaign compliance mistakes to avoid in the health and wellness spaceWays to target customers from a socioeconomic lens  Why you should never turn off high-performing Google adsThe benefits of diversifying your video ads How to choose a digital marketing agency for your business Links and Resources:Customer Acquisition Show Solutions 8 on YouTubeRalph's LinkedInKasim's TwitterDownload the FREE Google Ads Marketing Tips for Chiropractors HERE OUR PARTNERS:7 Levels of Scale WorkbookFind out your Leadership Trust Score at Ready to Lead.Listen to the #1 Digital Marketing Podcast, Perpetual Traffic Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you'd like to share? Connect with us on Apple Podcasts and leave us a review!Mentioned in this episode:DigitalMarketer EbooksGet Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides!DigitalMarketer Ebooks