How do we grow brand awareness? By meeting your audience in the right place, at the right time.   Learn to do just that with  Mike Rhodes, Founder and CEO of Web Savvy, as he teaches you how to approach customers based on how well they know your brand. Molly and Mike discuss how to segment your audience, what search terms your website needs to rank for, and which of Google’s features to use for specific campaigns.   IN THIS EPISODE YOU’LL LEARN: The 5 levels of awareness on Google and how to use them to reach your customers How to combine your brand competitor and non-brand search campaigns How to bid on competitors without lowering your quality score and the 2 questions to ask before bidding Mike’s #1 recommendation for marketers looking to reach their cold traffic   LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Breakthrough Advertising Adbeat Episode 194: The Google Ad Profit Curve with Mike Rhodes, Live from T&C 2019 Episode 202: Merging the Worlds of Facebook, Google, and Amazon Advertising Episode 205: The Secret to Hooking the Right Customer Web Savvy Mike on LinkedIn   Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.