54 min listen
EP204: How to Use Marketing Bots in Your Business, with Mary Kathryn Johnson of Messenger Funnels
EP204: How to Use Marketing Bots in Your Business, with Mary Kathryn Johnson of Messenger Funnels
ratings:
Length:
44 minutes
Released:
Jun 4, 2019
Format:
Podcast episode
Description
Are you still confused on how to use bots to get conversions? Don’t worry. This week’s episode will help clear some things up. In this episode, Molly interviews CEO and Founder of Messenger Funnels Mary Kathryn Johnson. They talk about the common pain points marketers have with bots, why you can’t approach bots like you do email marketing, and how to turn ordinary marketing into extraordinary conversations. IN THIS EPISODE YOU’LL LEARN: Why Mary sees less interest in bots in 2019 than there was a few years ago What expectations to set for your bots, and what 2 metrics to analyze—conversions to sales page and sales The differences between writing copy for bots vs. for social media campaigns, landing pages, etc. and why you can’t talk about your product Mary’s bot copywriting formula—talking about your avatar (not your product), and breaking down an email into 1 sentence, and then into 1 word How to take that 1 word and create a back-and-forth conversation between bot and prospect The future of bots and the open-app companies developing chatbots outside of platforms LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Smart Passive Income | Pat Flynn Marketing Rebellion: The Most Human Company Wins This Is Marketing: You Can't Be Seen Until You Learn to See Messenger Funnels Mary on LinkedIn Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.
Released:
Jun 4, 2019
Format:
Podcast episode
Titles in the series (100)
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