Jon Loomer, Owner of Jon Loomer Digital, is on the Social Pros podcast to talk all about the future of advanced Facebook advertising.  Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Full Episode Details Jon Loomer, Owner of Jon Loomer Digital, joins the Social Pros podcast to share some of his words of wisdom and advice for those looking to take Facebook ads to the next level. With the recent Facebook to Meta rebrand, things are a little up in the air in the social media world. But Jon weighs in on the future of Facebook and how marketers will have to adapt to succeed. He gives some solid advice on getting started with Facebook ads, why you should focus on targeting the right people, and how to be mindful about sticking to a budget. Jon goes on to talk about how competition has affected advertising on Facebook over the years and why it’s more important than ever to be creative and experiment to find what works. In This Episode: 2:50 – Jon’s thoughts on Facebook’s rebrand to Meta 4:38 – What is “the metaverse”? 6:23 – How Jon Loomer Digital evolved into the resource for Facebook advertisers 10:08 – Why tie your Facebook ads to different stages of your funnel 12:07 – Creative, targeting, or budgeting: which is the most important? 14:31 – Why microtargeting is so powerful 18:00 – The factors holding people back from experimenting with Facebook ads 19:48 – How advertisers can set realistic result expectations 21:52 – How to get started with Facebook ads 25:56 – The challenges with dayparting 29:12 – Understanding how iOS14 can impact Facebook advertising 34:35 – What makes a good Facebook ad call to action 35:51 – How much should you trust Facebook’s auto-optimization? 41:48 – What experience and skills help you run successful ad campaigns 43:33 – Jon’s one tip to becoming a social pro Resources Get the new State of Marketing report for free from Salesforce Jon Loomer Digital A Facebook Ads Experimentation Guide Visit SocialPros.com for more insights from your favorite social media marketers.