How can brands build strong, beneficial partnerships with creators? We invite Lucy Quick, Creator Partnerships Manager, Global E-Commerce Operations at TikTok, onto Social Pros to tell us her thoughts. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: ICUC  Full Episode Details   It’s one thing collaborating with influencers, but building meaningful, long-term partnerships is no easy feat. So what are the best ways to make sure your partnerships are successful?  Lucy Quick has experience working with both brands and creators, so we couldn’t pass up on the opportunity to pick her brains. She provides insights on the current influencer marketing landscape, reveals what questions brands should be asking and explains why storytelling with data is the best way to prove your ROI.  Plus, Lucy shares why working with smaller influencers could be beneficial and tells us the secrets behind the most successful campaigns she’s worked on.   In This Episode: 3:50 – The current state of influencer marketing    7:57 – Questions that brands aren’t asking enough when working with influencers   11:02- The top trends Lucy is seeing in the industry right now  14:56 – When influencers pivot to becoming competitors with brands   18:14 – How brands can strike a good balance between micro and macro influencers   19:51 – How brands should approach influencers in the early days of their career   22:08 – The best ways to talk about ROI and metrics   24:37 – How to navigate regulations around influencer marketing   26:55 – Lucy tells us about a funny campaign experience   29:18 – The different skill sets required for live streaming  36:15 – Lucy’s tip for becoming a social pro  Resources  Schedule a consultation with ICUC  Grab your free Social Media Audit Bundle  Connect with Lucy on LinkedIn  Follow Lucy on Instagram    Visit SocialPros.com for more insights from your favorite social media marketers.