We are delighted to welcome Madison Long, CEO and co-founder of Clutch, onto this episode of Social Pros.   Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC   Full Episode Details   Are you looking to creators to add that extra dimension to your social strategy?   On this episode, our guest Madison Long, CEO and co-founder of Clutch, bridges the gap between brands and creators and explains how their relationships can breed success.   She talks about what brands need to know before teaming up with creators, how to set themselves up for and measure success and lifts the fog around pay rate and budgets.   Plus, she shares her views on why influencers aren’t the only creators to consider and how to leverage short-form video. In This Episode: 0:00 – Introduction 2:39 – Introducing Madison Long 4:09 – Explaining Clutch 5:34 – How their process works 9:33 – Managing engagement expectations 11:55 – Questions brands should bring to the table 16:15 – Helping brands and creators measure success 19:34 – What should brands/creators have in place first? 26:32 – Helping brands identifying their TikTok strategies 31:19 – The final two: Madison’s advice for social pros Resources Schedule a consultation with ICUC Grab your free Social Media Audit Bundle Clutch website Clutch’s latest press release Follow Madison on Twitter Connect with Madison on LinkedIn Visit SocialPros.com for more insights from your favorite social media marketers.