Social media is bursting full of all sorts of creator content. But what lessons can social media marketers take from influencers? We ask Eric Gray, founder of Maverick Content Studio, on Social Pros. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:  ICUC  Full Episode Details   When you believe in the power of engagement and connection, there are tremendous opportunities for success on social.  That’s why Maverick Content Studio founder Eric Gray says it’s time marketers learn valuable lessons from creators and start making simpler, more compelling content.  Creator-style content is not only easy to make, but unlike some content that brings in big numbers chased by CEOs, it fosters a deeper audience connection. Eric shares how entrepreneurs are creating simple yet effective videos, and tells us why social pros should fight their fears and showcase their personalities.   And here’s some more good news… you can start today. Eric says action beats perfection. If you have a phone and a ring light, you’re good to go!  In This Episode:  2:33 – What Eric has been doing since leaving Universal Parks & Resorts  4:12 – Eric’s take on current events in social  8:16 – Why social first is a good marketing tactic  15:33 – Creating compelling content has never been easier  16:34 – Should you test ideas with influencers?  18:33 – The best practices brands should leverage from creators  22:02 – Why action beats perfection on social  26:12 – Eric’s impact on social at Universal Parks & Resorts  29:50 – Discussing Radical Content  32:14 – Eric’s Final Two  Resources  Schedule a consultation with ICUC  Grab your free Social Media Audit Bundle  Connect with Eric on LinkedIn  Follow Eric on Twitter/X  Visit the Maverick Content Studio website  Find out more about Radical Content  Eric’s previous appearance:  How Universal Parks & Resorts Creates In-Park Social Moments (2022)  Visit SocialPros.com for more insights from your favorite social media marketers.