Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:  Salesforce Marketing Cloud  ICUC  Full Episode Details   In this ever-changing world of social, how can community managers serve their people in the best possible ways?  Erika Lovegreen, SVP of Marketing & Communications at ICUC, returns to Social Pros to tells us her expert advice.  Erika discusses why social listening is as crucial as ever, why it’s important to keep your community front of mind when making changes on social and how best to team AI with your ‘human-first approach’.  Plus, she shares her thoughts on Threads and changes to Reddit and gives us the lowdown on ICUC’s brand-new eBook.  In This Episode:  0:00 – Introduction  3:32 – What ICUC are working on right now  6:05 – How brands should approach Threads  12:30 – Will Threads welcome brand-safe interactions?  15:03 – Erika’s take on Reddit’s current situation  18:10 – Have your finger on the pulse of your community  24:49 – Integrating AI and maintaining human touch  39:24 – Erika’s up-to-date final two!  42:05 – Outro   Resources  Schedule a consultation with ICUC  Grab your free Social Media Audit Bundle  Visit the ICUC website  Connect with Erika on LinkedIn  Follow Erika on Instagram  Download the ‘How to Beat the AI Craze with Human-First Messaging’ eBook    Visit SocialPros.com for more insights from your favorite social media marketers.