You Do Not Own Your Audience

FromSocial Pros Podcast

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You Do Not Own Your Audience

FromSocial Pros Podcast

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Length:

63 minutes

Released:

Nov 1, 2013

Format:

Podcast episode

Released:

Nov 1, 2013

Format:

Podcast episode

Titles in the series (100)

Social Pros shines the spotlight on social media practitioners, people doing the real work for real companies. Each episode includes insights from a leading social media strategist plus current trends and ideas in the social media industry, discussed and ratified or debunked by Jay Baer of Convince & Convert and Adam Brown of Salesforce. Finally, each episode ends with The Big Two where our guest gives us their rapid-fire answers to two important questions.

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Do Your Followers Know the Background? All Yodeling in Context: Jennifer Beechen, Digital and Integrated Marketing Director atWhiteWave Foods, joins theSocial Pros Podcastthis week to discuss managing several brands as an umbrella company, integrating customer ... by Social Pros Podcast
58 min listen
Read the Room: Avoid Deadly Mistakes and Grow Your Brand: Gary Vaynerchuk- entrepreneur, CEO ofVaynerMedia, and author - joins theSocial Pros Podcastthis week to discuss his brand new bookJab, Jab, Jab, Right Hook: How to ... by Social Pros Podcast
57 min listen
Why Social Media and Customer Experience Are Intertwined in a Lovers Embrace: Becky Carroll, Director of Social Media Strategy at PwC Consulting, joins the Social Pros Podcast this week to discuss the impact of trust (or lack of trust) on ... by Social Pros Podcast
39 min listen
Put Yourself on the Social Map: From Vagueness to Greatness: Erich Marx, Director of Consumer-Facing Interactive and Digital Media atNissan, joins theSocial Pros Podcastthis week to discuss the process of managing a huge, multinational brand’s ... by Social Pros Podcast
57 min listen
Use Humor and Ridiculousness to Reach Your Audience by Social Pros Podcast
39 min listen
How to Be Careful Without Being Boring: Jason Miller, Social Content Manager atBeam Global, joins theSocial Pros Podcastthis week to discuss the complex legal issues of running an alcohol-related brand’s social media ... by Social Pros Podcast
41 min listen
How to Capture the Excitement That’s Already There: Kevin Hunt, Corporate Social Media Manager atGeneral Mills, joins theSocial Pros Podcastthis week to discuss bringing social power back in-house, managing multiple brand stories at ... by Social Pros Podcast
47 min listen
Do it Backwards: Creating a Business for Your Content: Gregory Ng, CMO of Brooks Bell and host/producer of FreezerBurns, joins the Social Pros Podcast this week to discuss microwaving food on camera, Google+’s integration with YouTube comments, and how ... by Social Pros Podcast
58 min listen
How to Create a Thriving B2B Advocacy Community: John Mark Troyer, Director and Social Media Evangelist for VMware, joins the Social Pros Podcast this week to discuss the origins of the community surrounding ... by Social Pros Podcast
48 min listen
The One Thing You Can’t Teach in Social: Erica Campbell Byrum, Director of Social Media at Homes.com and ForRent.com, joins the Social Pros Podcast this week to discuss business to business social media education and support, maintaining authenticity ... by Social Pros Podcast
55 min listen
Social Media Lessons from America’s Biggest Company: Chad Mitchell, Senior Director of Digital Communications for Walmart, joins the Social Pros Podcast this week to discuss his social team's changing structure, managing the ... by Social Pros Podcast
55 min listen
How To Succeed With Visual Social Media Marketing: Jessica Gioglio, Social Media Strategist for Dunkin Donuts, and Ekaterina Walter, Co-founder and CMO of Branderati, join the Social Pros Podcast this week to discuss ... by Social Pros Podcast
53 min listen
The 3 Social Media Lessons of 2013 – And What’s In Store for 2014: This week, we have a very specialYear in Reviewepisode ofSocial Pros. Jay, Jeffrey, Zena, andJess Ostroffdiscuss content, collaboration, free lunches, predictions for 2014, predictions for ... by Social Pros Podcast
55 min listen
Forget Best Practices - Get 100,000+ Likes with Your Genuine Voice: David Oliver, Chief of Police at the Brimfield Police Department in Ohio, joins the Social Pros Podcast this week to discuss the insane popularity of his department's Facebook page, ... by Social Pros Podcast
50 min listen
How One Father Used a Social Army to Find his Son: Bob Pfeifer, Creator of BringJerryHome.com, joins the Social Pros Podcast this week to discuss how he used social media and grassroots marketing to find his missing son halfway ... by Social Pros Podcast
46 min listen
Why Patron Tequila is Getting Serious About Social: Adrian Parker, Vice President of Digital Marketing at Patron Spirits Company, joins the Social Pros Podcast this week to discuss the hurdles in expanding a social presence of ... by Social Pros Podcast
51 min listen
Do You Know When to Create and When to Curate?: Paul Haskell, Social Media and Content Marketer atOmaha Steaks, joins theSocial Pros Podcastthis week to discuss curation versus creation on different platforms, success in visually ... by Social Pros Podcast
40 min listen
3 Big Questions for Social in 2014: Celebrating 100 Episodes of Social Pros: Several esteemed former guests from the showjoin theSocial Pros Podcastthis week to celebrate the 100th episode and to discuss the current landscape of social, how ... by Social Pros Podcast
53 min listen
Ethical Public Relations in the New Age of Wikipedia: David King, Founder and Director atEthical Wiki, joins theSocial Pros Podcastthis week to talk about the impact Wikipedia has on social media in today’s world, ... by Social Pros Podcast
43 min listen
Why the Corporate Blog is Not Even Close to Dead by Social Pros Podcast
40 min listen
You Do Not Own Your Audience by Social Pros Podcast
63 min listen
In a Huge Company, Community Managers Become the Heroes: Amrita Sahasrabudhe, Director of Marketing atARAMARK Parks and Destinations, andBrian Marks, Director of Digital and Social Media atARAMARK Parks and Destinations, join theSocial Pros Podcastthis ... by Social Pros Podcast
47 min listen
An Airline that Genuinely Delights Passengers using Social Media: Greg Hounslow, Emerging Media Advisor at WestJet, joins the Social Pros Podcast this week to discuss fostering a sense of community with social media amongst guests, how social ... by Social Pros Podcast
55 min listen
Why Canva is Taking Over Visual Social Media: Peg Fitzpatrick, Head of Social Strategy at Canva and Managing Partner of 12 Most, joins the Social Pros Podcast this week to discuss building a brand's online presence from the ... by Social Pros Podcast
45 min listen
How Customer Service can Devastate Your Social Media Plans: Peter Shankman - entrepreneur, author, and consultant - joins the Social Pros Podcast this week to discuss the essentials of social media customer service, including managing social media presence, ... by Social Pros Podcast
52 min listen
Using Social Media to Win Hearts in Financial Services: Michael Toner, Social Media Manager at Navy Federal Credit Union, joins the Social Pros Podcast this week to discuss focusing on culture to perfect social ... by Social Pros Podcast
42 min listen
The Secrets to the Phenomenal Success of Copyblogger: Brian Clark, Founder of Copyblogger, joins the Social Pros Podcast this week to discuss the mechanics of a content-driven company, the teachability of content marketing success, and the ... by Social Pros Podcast
46 min listen
Are You Keeping People Connected With Your Brand and Each Other?: Lauren Salazar, Director of Social Media forWeight Watchers, joins theSocial Pros Podcastthis week to discuss empowering the customer service team to embrace social as a ... by Social Pros Podcast
49 min listen
Social Media and UGC Best Practices for Museums: W. Ryan Dodge, Social Media Coordinator at the Royal Ontario Museum, joins the Social Pros Podcast this week to discuss how he harnesses the power of the staff within the ... by Social Pros Podcast
56 min listen
How Being Specific about Social Strategy can Increase Social Influence: Nick Robinson, Digital Strategist at SAP, joins the Social Pros Podcast this week to discuss the structure of his global and expansive team, how he has been streamlining ... by Social Pros Podcast
43 min listen

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How Planoly Empowers Creators to Evolve on Social: Social media for brands has evolved and a big driver of the shift has been the emergence of the creator economy. Audiences resonate with organic, user-generated content on a level rarely seen with other strategies. To talk more about how creators can... by Social Pros Podcast
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Greatest Hits: How DoctorJonPaul Became a Trailblazing Creator: Are you ready to build a brand and become a creator? Then this episode of Social Pros is for you. We revisited one of our favorite episodes from 2023 with DoctorJonPaul. They are the Executive Producer of the BFF: Black, Fat, Femme Podcast, a... by Social Pros Podcast
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How a Social Pro Pivoted from Sports to Startup Success: If you're in the market for career advice, this is the episode of Social Pros you need. We speak to Eric Stark, co-founder and President at Slate who provides some excellent reminders on how to be a decent human being, a great colleague and ultimately... by Social Pros Podcast
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How Student Creators Fuel Boston University’s Social Presence: If you want to showcase the experience of being a student, who better to ask than the students themselves? We shine the spotlight on Boston University’s student creator program with Director of Social Media Dave McDonald. Much like with... by Social Pros Podcast
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What Dik Dik’s Taught the San Diego Zoo: Animal pics brighten our day here at Convince & Convert. We’re sure you can relate! But we’ve found out that there’s so much more to San Diego Zoo Wildlife Alliance’s social than animal pics. We’re thrilled to welcome their Senior Social... by Social Pros Podcast
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Notion's Community-Driven Approach for Social Success: Have you heard of Notion? You’ve probably already been asked that question…and there’s a good chance that it’s already your “second brain.” Like all great products, it’s the community and the users who make it, so we sat down with... by Social Pros Podcast
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You Do Not Own Your Audience

You Do Not Own Your Audience

Titles in the series (100)

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