It’s our 600th episode! What better way to celebrate than by inviting former hosts Jay Baer and Adam Brown, and previous guest Allison Day, Senior Manager, Social Media at Reddit, on the show to share insights on the biggest platforms, the greatest changes in social and so much more.  Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: ICUC  Full Episode Details   When we published episode one of Social Pros, we had no idea we would reach 600. It’s a milestone few podcasts get to celebrate!  That’s why we invited past co-hosts Jay and Adam back on the show to roll back the years. Together with Reddit’s Senior Manager, Social Media, Allison Day, they discuss the many changes that social has seen over the years.  Jay, Adam and Allison reveal what they love about TikTok, Instagram Reels, LinkedIn and Twitter/X, share the biggest changes they’ve witnessed on each platform and tell us what they would do if they were starting out as budding social pros today.   In This Episode:    5:45 – Thoughts on X, LinkedIn and short-form video platforms  21:39 – Why TikTok could become the standard on social  24:41 – The biggest changes in social over the past ten years  27:16 – Gaining trust from leaders  30:05 – Why social media was about social, now it’s about media  35:56 – What our social pros would do if they were starting out today  38:52 – Why Jay Baer would start making YouTube content  43:18 – Jay, Adam and Allison answer the final two  Resources  Schedule a consultation with ICUC  Grab your free Social Media Audit Bundle  Connect with Jay Baer on LinkedIn  Connect with Adam Brown on LinkedIn  Connect with Allison Day on LinkedIn  Visit SocialPros.com for more insights from your favorite social media marketers.