41 min listen
How Better Half Is Breaking Social Molds
ratings:
Length:
41 minutes
Released:
Jun 16, 2023
Format:
Podcast episode
Description
We’re thrilled to be joined by Alyssa Bonanno, Chief Creative Officer and founder of Better Half, on this episode of Social Pros. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details Better Half help household names like Netflix, Nike and Disney succeed on social by fuelling audience participation, engagement and fandom. Their Chief Creative Officer and founder, Alyssa Bonanno, joins this episode of Social Pros to share their secrets. Alyssa explains how her small-but-mighty team thrives, the benefits of intentional hiring and how she manages consistent social output for established brands. Plus, she tells us how she built her team, dives into Better Half’s own strategy and shares why, if you can, you should take big swings on social. In This Episode: 0:00 – Introduction 3:43 – An introduction to Better Half 5:58 – Excelling for big clients in a boutique agency 8:38 – Sustaining community engagement with Netflix 11:56 – Matching Netflix’s identity on social 14:24 – Operating in the niche vs mainstream 17:19 – Intentional hiring 21:58 – Alyssa’s team structure decisions 27:40 – How Better Half showcase their culture 30:45 – Better Half’s use of Substack 32:15 – Where to find Alyssa and Better Half 35:20 – Alyssa answers the Final Two 40:16 – Outro Resources Schedule a consultation with ICUC Grab your free Social Media Audit Bundle Alyssa’s website Follow Alyssa on LinkedIn Follow Alyssa on Instagram Better Half website Follow Better Half on LinkedIn Follow Better Half on Instagram Visit SocialPros.com for more insights from your favorite social media marketers.
Released:
Jun 16, 2023
Format:
Podcast episode
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