With COVID-19 restrictions in place, fundraising events are going online. Phil Cooke shares key tips on how to take your live physical fundraising event online. Your virtual fundraiser can be successful! https://philcooke.com   Donate to The Influence Lab and get Phil’s new book! “Maximize Your Influence: How to Make Digital Media Work for Your Church, Your Ministry, And You” is available for pre-order here: https://influencematters.com   Find out more about The Influence Lab: https://influencelab.com   Subscribe to My Podcast for more good advice for leaders and creatives: https://podcasts.apple.com/us/podcast/phil-cooke-podcast/id1439369056   Prefer video? Watch the YouTube edition here: https://youtu.be/IXQH4i9dI6o   Do you have a message or story the world needs to hear? As a Hollywood producer and media consultant, I offer advice for leaders and creatives each week on filmmaking, digital media, publishing, strategy, communication, leadership, culture and faith – to help you get from where you are to where you want to be in your career.   Sign up for my blog and get a free eBook https://www.philcooke.com Make sure to subscribe to my YouTube channel if you haven’t already at https://www.youtube.com/c/philcookeofficial?sub_confirmation=1   Follow me: Twitter https://twitter.com/philcooke Facebook https://www.facebook.com/philcookepage/ Instagram https://www.instagram.com/philcooke/ Podcast https://itunes.apple.com/us/podcast/philcookes-podcast/id1439369056  Find out about Cooke Media Group here: https://www.cookemediagroup.com   Other Great Resources: Schedule: New episodes are uploaded every other Tuesday. Make sure to Subscribe and hit the Notification bell to be notified when they go live.   **More about this episode: ** Successful Online Fundraising If you’re planning on online fundraising event, here’s key points you need to know: Learn to adapt! This is not about duplicating your live physical event, but more about an adaptation of that event. Consider what elements will work best for your online event. Celebrity-driven events may work well for physical event, but you’ll need to consider your audience if you use a celebrity for your online event. Leader-driven events allow the leaders to share the genuine story of what they do. Consider who you are inviting to join you online as you made the decision between a celebrity and a real leader of the organization driving the event. Pretaped or live event: The audience doesn’t typically notice. Do what you feel most comfortable with as statistics don’t necessarily show a difference between the two. Last year’s rundown won’t work. Take the essence and the goals of your event and adjust it for online. It doesn’t have to be perfect. Keep your online event authentic and real. Plan key emotional moments. Show the story of your organization of lives that have been changed because of what you do. As you plan out the event, create one story arc, one overarching story of how your ministry is impacting lives. It’s not about you – it’s about the result of the work you’re doing. That’s what will inspire people to get behind what you do. Keep your event between 1-2 hours. With attention the currency of this moment, determine: What can you present that will be so compelling that it will keep people with you online for the entire event?