This one’s a slightly different episode of Social Pros! On this episode, we are joined by Cassie Petrey, owner of Crowd Surf. She explains how she went from pop superfan to managing social for some of the top music stars we know and love.   Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:  Salesforce Marketing Cloud  ICUC  Full Episode Details   When we scroll through TikTok, Instagram or YouTube Shorts and see our favorite pop stars and influencers, we don’t always consider what led to the creation of each post or video.  But our latest guest knows the ins-and-outs of the megastars’ social strategies…  Cassie Petrey, owner of Crowd Surf, joins this episode of Social Pros to discuss how she transforms musicians, comedians and influencers into masters of social.  She describes how she got into the industry, using social to let audiences help fulfil your goals and talks about what platforms are underused.  Plus, tune in for plenty of Backstreet Boys fangirling!  In This Episode:  5:00 – Introducing Cassie  6:29 – Cassie’s journey in social  14:05 – Social media as the benchmark of success  16:16 – Why she pushes clients to remember non-social goals  20:54 – Coaching clients on big social media changes  28:56 – Highlighting under-utilized platforms  36:26 – Where to find Cassie  37:37 – Final advice for social pros  Resources  Get the new State of Marketing report for free from Salesforce  Schedule a consultation with ICUC  Grab your free Social Media Audit Bundle  Visit SocialPros.com for more insights from your favorite social media marketers.