Episode 190: Have you ever dreamed of working directly with the people you’ve always looked up to? What about working in an industry you have been passionate about from a young age? Well, today’s guest most definitely has and is here to share how exactly she made those dreams a reality. This week, Natalie is connecting with Crowd Surf co-founder, Cassie Petrey. From a certified Backstreet Boys fangirl to a leading social media and artist management powerhouse, she is living proof that you can truly achieve anything you set your mind to if you’re willing to grind. Tune in as Cassie and Nat dive into the reality of working in the world of music, the ever-changing presence and advantages of social media, setting your ego aside, and the importance of saying “yes” to (almost) everything. Whether you have a love for music, an interest in social media, or any passion whatsoever, you’ll be sure to takeaway practical advice to help guide you toward the career of your dreams.  

Today’s episode dives into:   

The importance of putting your ego aside when you’re just getting started in an industry and taking on any task, regardless of the complexity.  

Where social media platforms are headed and if a TikTok presence is a necessity for all businesses  

Cassie’s early days as a Backstreet Boys fangirl and the influence their community had on her career trajectory  

Support systems and their integral role in helping us achieve our dreams  

Her vast experiences in the music industry that led her to creating Crowd Surf  

How she can predict a social media platform’s success and how she’s used it to her clients’ advantage 

The travel hacks Cassie swears by 


Thank you so much for being a part of our podcast community! Please be sure to rate, follow, review, and of course, post to your highlight reel. Follow your host Natalie on Instagram @nataliebarbu and @therealreelpodcast. Follow @cassiepetrey and check out @crowdsurf 
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