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Podcasts & PR 101

Podcasts & PR 101

FromPodcast Advertising Playbook


Podcasts & PR 101

FromPodcast Advertising Playbook

ratings:
Length:
43 minutes
Released:
Nov 22, 2023
Format:
Podcast episode

Description

PR isn’t about hosting parties and drinking cosmos in the Hamptons - even if that’s what Samantha Jones and Sex and the City led us to believe. 
This week, Heather is joined by Molly DeMellier, PR Lead at Acast, and she sets the record straight on what PR actually is! Acast is the hosting distribution and monetization platform for podcasts across the open ecosystem, and Molly shares her insider knowledge about how PR is closely related to podcasting. 
Tune in to hear Heather and Molly answer:

What is PR? 

Who really owns an ad? 

Does every brand need a branded podcast? If so, how do you run a successful one? 

Where should you start with podcast trade publications? 

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More of a visual person? Watch this episode on YouTube. 
Ready to learn more? Check out our blog for more podcast advertising tips. 
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LinkedIn - Heather Osgood | True Native Media | Podcast Advertising Playbook  
Released:
Nov 22, 2023
Format:
Podcast episode

Titles in the series (100)

This podcast is dedicated to helping listeners better understand podcast advertising. Whether you're in advertising, marketing, or simply a podcaster interested in learning more about the podcast advertising world this show is for you. We'll provide techniques for implementing your ad campaigns, setting budgets, and expectations giving you the knowledge and expertise to become a podcast advertising expert.