Direct Response Versus Brand Awareness Podcast Ad Campaigns. Which is Best For You?

How to Advertise on a Podcast with a Small Budget: Episode 3 by Podcast Advertising Playbook

My Five Essential Tips For Newbies In The Podcast Advertising Space. Get It Right The First Time: If you are thinking about dipping into the podcast advertising space for the first time, listen to this episode first. I walk you through the best and most successful way to start a test campaign that yields high results. by Podcast Advertising Playbook

15 min listen

Who Is Making The Millions Of Podcasts That Are Available Today?: There are several types of podcasts that I discuss in this episode of The Podcast Advertising Playbook. I cover the difference between Indie podcasters, Solopreneurs, corporate podcasts, branded, and networks. I share my thoughts on who is open to... by Podcast Advertising Playbook

16 min listen

Small Business and Podcast Advertising - Should you be doing it?: Small business owners who want to advertise with podcasts, need to be creative with their budget. Yev Pusin, Director of Marketing for Backblaze, is the driving force behind the companies' exciting podcast advertising journey. He provides insight on... by Podcast Advertising Playbook

40 min listen

Need Advice? An In-Depth Look at Podcast Advertising: Episode 2 by Podcast Advertising Playbook

39 min listen

Host-Read Dynamic Insertion Ads Versus Embedded Ads: In this episode, Host Heather Osgood breaks down the difference between host-read dynamic insertions ads and embedded ads. She discusses how the industry is evolving and why dynamic insertion is on the rise. by Podcast Advertising Playbook

16 min listen

Ad placement in a podcast episode is crucial to your advertising success. Here's how to do it best: There is research that has come out to determine which ad placement (preroll, midroll, or postroll) is more effective for a podcast ad campaign, and the results will surprise you. In this episode I breakdown each ad placement and why performance... by Podcast Advertising Playbook

20 min listen

New Distribution Issues Could Have A Negative Affect On Podcasts, Podcast Ads, And Their Listeners: How is censorship, distribution criteria, and pirated podcast affecting the podcast industry? I talk about the latest issues plaguing podcasts at the moment. by Podcast Advertising Playbook

11 min listen

Podcast Advertising - Turning Obstacles into Opportunities: Episode 1 by Podcast Advertising Playbook

43 min listen

Everything You Need To Know To Create Podcast Ad Campaigns That Convert: Podcast Advertising has its own set of rules that can feel overwhelming, even to a seasoned advertiser. Pair that with independent podcasters, who don't have tons of experience with ad reads, the whole undertaking can become messy! In this... by Podcast Advertising Playbook

23 min listen

Do Podcast Advertising Right By Understanding The Different Types Of Podcast Ads: Pre-recorded ads have a place in the podcast ad space, but it's repeatedly proven that host read ads are far more effective. Today, I share the value of the host read ad and why you should not give them up. I cover the different types of host read ads... by Podcast Advertising Playbook

13 min listen

The 6 Worst Pieces Of Advice About Podcast Advertising That You Should Never Follow: There is some terrible advice out there on the internet about how to do podcast advertising correctly and I am going to debunk six of the worst I have seen. by Podcast Advertising Playbook

14 min listen

The Art of Successful Podcast Advertising: Learning from the best in the business is one of the most effective ways to succeed. Immerse yourself in today's episode with Dave Newmark, CEO, and CO-Founder of Podsearch, as he shares his superior knowledge on podcast sponsorship. by Podcast Advertising Playbook

41 min listen

Ad Tech in Podcasting: How It Affects Listener Tracking, Privacy Laws, and Brand Safety With Bryan Barletta: There is so much going on in the ad tech space right now that will affect podcasting, so I invited Bryan Barletta from Sounds Profitable to share his insider knowledge. We talk about the importance of brand safety and how dynamic ad insertion helps... by Podcast Advertising Playbook

49 min listen

Is Podcast Advertising Influencer Marketing?: Advertisers are looking to diversify their ad spend in today's competitive market. Julie Zischke, Head of Offline Acquisition at Grove Collaborative, shares how she focuses on bridging the gap between traditional influencer marketing and podcast... by Podcast Advertising Playbook

22 min listen

The Podcast Advertising Industry Is Trending Right Now. Here's Why Your Brand Should Get On Board: No one ever accidentally starts listening to a podcast. People are very intentional about choosing to engage with a podcast. In today’s episode, I share my reasons why this is very beneficial to brands who are jumping on the podcast advertising... by Podcast Advertising Playbook

10 min listen

Common Challenges About Podcast Ad Tracking We Will Clarify To Get You Better Results Immediately: Advertisers want quality results from their podcast advertising campaigns. In today's episode, I talk about the best way to track ad results. I discuss the reality of tracking in the podcast space, the types of monitoring used, and options for... by Podcast Advertising Playbook

17 min listen

Direct Response Versus Brand Awareness Podcast Ad Campaigns. Which is Best For You?: Most of the ads running on podcasts right now are direct response ads. In this episode, I talk about the difference between direct response and brand awareness; why one might not work for you; and how to figure that out without wasting time and money. by Podcast Advertising Playbook

20 min listen

Podcast Advertising Shows More Resilience Than Other Advertising Despite A Global Pandemic: I take a deep dive into the 2019 IAB Revenue Study, which shows how podcast advertising continues to experience hyper-growth, despite massive dips in other areas. Host read ads remain the preferred ad type by listeners, but there were some surprising... by Podcast Advertising Playbook

14 min listen

Why The Speed Of Podcast Advertising Is Different And Why It Works Better Than Other Ads.: Podcast advertising is a slow medium. It can frustrate some advertisers who want instant results. Today, I am going to break down why speed doesn’t matter, and how the intention behind the way listeners engage with podcasts, is far more important to... by Podcast Advertising Playbook

13 min listen

Diving Into Podcast Data With Johnny Dinkel From LaunchPod Media: Johnny, a self-proclaimed data nerd and passionate podcaster, has found the secret formula for creating a very targeted podcast audience. In this episode, he shares his tricks and tips for podcasters and advertisers to dig deeper into their listeners'... by Podcast Advertising Playbook

41 min listen

Podcast Pricing: The easiest way to make it work for you with dynamic or embedded ads: In this episode of The Podcast Advertising Playbook, Heather shares what the best approach to podcast pricing is, how to get the most from dynamic ad insertion or embedded ads; and why you may pay more for a niche demographic. by Podcast Advertising Playbook

10 min listen

A Breakdown Of Four Types of Podcast Ads: It's important for advertisers to know what options are available when purchasing podcast ads. With the addition of streaming ads now available, I thought it was a good time to break down the four different options. Embedded Ads, Dynamically Inserted... by Podcast Advertising Playbook

11 min listen

Secrets About Who Is Listening To Podcasts And How To Select The Correct Ones To Advertise Your Brand On: Hosting providers are an excellent place to discover the basics of who is listening to a podcast, but not enough for advertisers to make an informed decision. I share several ways to find out more about your podcast audience that will help in any ad... by Podcast Advertising Playbook

14 min listen

4 Reasons Why Marketers Are Migrating To Podcast Ads: As consumers become less accessible and more focused on on-demand content, marketers see a shift in their paid media results. But, with 79% of podcast listeners saying they don't mind ads, marketers are flocking to try out new campaigns to... by Podcast Advertising Playbook

11 min listen

Podpage: The Website Solution For All Non-Tech Podcasters: The three most common website complaints for podcasters are: I’m not tech savvy, I don’t have the time, and it’s too expensive to pay an expert. These are all valid. But, without a website, you are hindering the growth and discoverability of... by Podcast Advertising Playbook

33 min listen

Why These 7 Die Hard Rules Will Result In High Podcast Advertising Conversions: Experimenting is always encouraged in podcast advertising. But, there are seven rules to live by when you create an ad campaign. Listen to this episode to learn about these rules and how to successfully implement them. by Podcast Advertising Playbook

17 min listen

Transform From Amateur To Professional Podcast Guest That Gets Repeat Invites With These 5 Easy Tips: It's not so easy to be a podcast guest anymore. Hosts are becoming far more particular with whom they invite on their show because they are building a robust and engaged audience. In this episode of The Podcast Advertising Playbook, I share how to... by Podcast Advertising Playbook

19 min listen

Podsights: The Growth And Future Of Podcast Attribution: The true conversion rate of podcast advertising has always been an issue because there has been limited data available until now. Podsights is the new standard in attribution technology that brands and agencies use to measure and scale their... by Podcast Advertising Playbook

42 min listen

Audience Size Matters, But These 5 Other Metrics Matter More. Here's What You Need To Know.: Most Advertisers focus solely on audience downloads, and they miss out on these five other equally important metrics that I share in today’s episode. Don’t make the same mistake, it could cost you your ad campaign. by Podcast Advertising Playbook

11 min listen

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Direct Response Versus Brand Awareness Podcast Ad Campaigns. Which is Best For You?

Direct Response Versus Brand Awareness Podcast Ad Campaigns. Which is Best For You?

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