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    Q&A: How to Measure Podcast ROI

    Q&A: How to Measure Podcast ROI

    FromBrands That Podcast

    Start listeningView podcast show

    Q&A: How to Measure Podcast ROI

    FromBrands That Podcast

    ratings:
    Length:
    50 minutes
    Released:
    May 19, 2020
    Format:
    Podcast episode

    Description

    How should your company think about your podcast’s ROI? If you don’t get thousands of listens, customers, or purchases from it, does it still “pay off”? Learn the different ways to measure ROI, how to make your podcast profitable right away, and the importance of understanding brand vs direct marketing.
    Released:
    May 19, 2020
    Format:
    Podcast episode

    Titles in the series (49)

    Brands That Podcast is the only podcast in the world sharing case studies, interviews, and stories of how companies are using podcasting (in all of its forms) to grow. If you’re a Founder, CEO, CMO, or VP of Marketing of a brand looking to grow, or you run marketing, PR, or internal communications for those brands...this podcast is your secret weapon. We’ll be showing you how to leverage podcast advertising, branded podcast production, podcast guest appearances, and private podcasts (for your internal teams). Audio is the next platform of consumer attention, and it’s still extremely early days. Your brand has a once-in-a-lifetime opportunity right now to jump into this channel, and we’ll show you how to do it.