As digital marketers, we see lots of companies that are focused on the bottom of the funnel. For some reason, brand building isn’t a part of the marketing plan in many B2B organizations, but we believe it should be.   
If you think about it, some of the largest brands really take their time to establish a strong brand and get people to like them and trust them way before they become their customers. They are working hard to build brand affinity - an emotional connection between a brand and its customers. It’s a combination of brand awareness, credibility, customer loyalty, and creating distinction around your brand that makes you more preferable over the competition.  
 In this episode of Growth Marketers Podcast, we talk about what brand affinity means and how you can build it as a B2B company. We also give some actionable tips on what you can do as an organization to build that brand affinity in your area and your particular niche.  
So tune in for the podcast and send in more digital marketing questions. We’re always happy to help you out.

Thank you for listening!  DID YOU ENJOY THIS EPISODE? Head over to iTunes to subscribe, rate, and leave us a review.
If you have any questions, send us an email at GrowthMarketers@oneims.com or visit oneims.com/podcast