You know it, your team knows it, and a couple of people who already tried it can confirm it. Your new product or service is great. But how do you get it across to the broader audience?  
As revolutionary and outstanding as it is, no product can sell itself. And if it's brand new on the market, you'll need to work twice as hard to get it if found on Google.   
In this episode of Growth Marketers Podcast, we examine issues and limitations that we see with search strategy and marketing overall for many companies. 
They lose a lot of opportunities when they only focus on in-market buyers.   
We talked about issues with demand, competition, search volume, and the best ways to overcome them.   
Tune in for the episode!
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