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    36. Why PR Is Embracing the PESO Model? Paid, Owned, Earned Media and Its Benefits

    36. Why PR Is Embracing the PESO Model? Paid, Owned, Earned Media and Its Benefits

    FromGrowth Marketers - Digital Marketing Experts

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    36. Why PR Is Embracing the PESO Model? Paid, Owned, Earned Media and Its Benefits

    FromGrowth Marketers - Digital Marketing Experts

    ratings:
    Length:
    30 minutes
    Released:
    Mar 3, 2020
    Format:
    Podcast episode

    Description

    In today’s podcast, we’re talking about PESO, which is an acronym for Paid, Earned, Shared and Owned media. PESO is a methodology used by a company, entrepreneur or cause in order to categorize their marketing initiatives. How can you implement and leverage this framework for your marketing strategy and what it can mean to your business? Enjoy the episode!
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    What should we talk about next? Please let us know in the comments below
    Released:
    Mar 3, 2020
    Format:
    Podcast episode

    Titles in the series (100)

    Solomon Thimothy & Taylor Rowe run a growth driven digital marketing agency in Chicago called OneIMS. Tune in to hear them discuss topics such as Search Engine Optimization (SEO), Pay Per Click (PPC), Email marketing, Social Media + more. OneIMS stands for One Integrated Marketing Solution - This is exactly what Solomon & Taylor believe in. Inbound marketing campaigns are comprehensive by nature. Today, that means leveraging a myriad of digital channels to reach your audience. Subscribe for tips on how to take your business to the next level and get to work on your marketing initiatives.