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109. What Marketers Need to Know About the State of Data and Customer Data Platforms

109. What Marketers Need to Know About the State of Data and Customer Data Platforms

FromGrowth Marketers - Digital Marketing Experts


109. What Marketers Need to Know About the State of Data and Customer Data Platforms

FromGrowth Marketers - Digital Marketing Experts

ratings:
Length:
39 minutes
Released:
Nov 9, 2022
Format:
Podcast episode

Description

Are you struggling to find a way to connect with your customers? Do you have all of your data scattered across different platforms and software? If your answer is YES, you'll get a lot of value from this conversation.   
In today's episode of the Growth Marketers Podcast, we have Zach Wenthe with us as our guest. Zach is a CDP evangelist for Treasure Data, a customer data platform helping enterprises overcome the data disconnect.  
We discuss what a customer data platform is and how it can be used to improve customer experience. We also dive into the meaning of "data" and "data points," and some great examples of how businesses are using data to connect with their customers.  
This podcast is a great starting point if you're looking for ways to improve customer experience using data.
Learn more about Treasure Data at https://www.treasuredata.com/
Released:
Nov 9, 2022
Format:
Podcast episode

Titles in the series (100)

Solomon Thimothy & Taylor Rowe run a growth driven digital marketing agency in Chicago called OneIMS. Tune in to hear them discuss topics such as Search Engine Optimization (SEO), Pay Per Click (PPC), Email marketing, Social Media + more. OneIMS stands for One Integrated Marketing Solution - This is exactly what Solomon & Taylor believe in. Inbound marketing campaigns are comprehensive by nature. Today, that means leveraging a myriad of digital channels to reach your audience. Subscribe for tips on how to take your business to the next level and get to work on your marketing initiatives.