30 min listen
#1 Brandon Kirk: The Secret To Mastering Customer Experience in Your Business
#1 Brandon Kirk: The Secret To Mastering Customer Experience in Your Business
ratings:
Length:
35 minutes
Released:
Nov 1, 2023
Format:
Podcast episode
Description
Join us as we dive into the world of data-driven results and customer experience with Brandon Kirk of Rogers Sports & Media. We explore how data shapes advertising and in turn enhances the customer experience.In this episode, Lauren sits down with Brandon Kirk, Vice President of Client Solutions at Rogers Sports & Media. Brandon is a sales executive with over 15 years of experience in companies such as CanWest, Time Inc., and Sports Illustrated.We kick things off by stressing on the importance of time and data in determining business results. We discuss Rogers Sports and Media’s move to content-rich partnerships to improve customer experience. We discover how Rogers leverages a large volume of data, from wireless data to set-top boxes, crafting unique advertising segments that hit right on target.The conversation flows into customer experience. Brandon breaks down the media landscape and the crucial role of feedback in driving excellence. We finish up by discussing the impact of tools like Salesforce and the influence of AI on predicting customer behaviors.Watch the Full Episode on YouTube: youtube.com/@ExpertsofExperienceIf you enjoyed this episode, please be sure to rate our show on Spotify and Apple Podcasts. Imagine running your business with a trusted advisor who has your success top of mind. That’s what it’s like when you have a Salesforce Success Plan. With the right plan, Salesforce is with you through every stage of your journey — from onboarding, to realizing business outcomes, to driving efficient growth.Learn more about what’s possible on the Salesforce Success Plan website: http://sfdc.co/SalesforceCustomerSuccess (00:00) Preview and Introduction(02:28) Rogers Sports’ Influence in Canada(05:42) New Age of Advertising & Customer Engagement (08:33) Modern Metric Measurement Strategies & Tools(15:06) Leveraging Data Driven Insights for Growth(22:51) Harnessing Tech: Salesforce, AI, and Predictive Engagements(25:52) The Role of Collaboration in Customer Experience(31:25) Future of Media: Streaming & The Rogers-Disney Collaboration
Released:
Nov 1, 2023
Format:
Podcast episode
Titles in the series (30)
#3 Nigel Piper: Rethinking Customer Support with Xero’s Nigel Piper: Discover the future of customer experience with Nigel Piper, as we explore how embracing customer contact can revolutionize business support systems. Join host Lauren Wood on episode #3 of the Experts of Experience podcast as she sat down with Nigel Piper, Executive GM of Customer at Xero who oversees the customer experience of over 3.7 million subscribers worldwide. In this episode, Nigel shares his philosophy of increasing customer contact and how this fosters unparalleled customer and employee satisfaction. He divulges the innovative use of technology like machine learning, personalized video support, and system integration at Xero that empowers both the customer and the support team. Learn how Xero’s leadership balances the growth of their team with technological solutions, their shift from reactive to proactive customer engagement, and the exciting potential of Generative AI in revolutionizing customer servi by Experts of Experience