Join us as, Megan Bednarczyk, staff product designer at Duolingo, gives us a deep dive into the use of generative AI in the language learning app and how users are getting the most out of the technology. Megan shares how GPT-4 opened up new possibilities for personalized and immersive language learning experiences and she emphasizes the importance of testing and iterating with users to ensure the effectiveness of the AI-powered features. Megan also discusses the strategies used to create an addictive and engaging experience for Duolingo users. Tune in to learn:Generative AI, such as GPT-4, has enabled Duolingo to create personalized and immersive language learning experiences.Testing and iterating with users is crucial in the development of AI-powered features.Creating an addictive and engaging experience is key to keeping users motivated and coming back to the app.Understanding the user's perspective and incorporating subject matter experts are essential in designing effective AI-powered products. Creating a fun and engaging experience is crucial for keeping users engaged and coming back to an app.Drawing inspiration from other apps and games can help incorporate gamification elements into different industries.Balancing business needs and user value is essential in monetization strategies.Using AI to solve user needs can enhance the user experience and provide personalized solutions.Avoid blindly following AI trends and instead focus on solving real problems for users.Staying informed about AI developments and experimenting with the technology can help uncover new possibilities.Starting with the user and understanding their needs is key to building successful products.–Imagine running your business with a trusted advisor who has your success top of mind. That’s what it’s like when you have a Salesforce Success Plan. With the right plan, Salesforce is with you through every stage of your journey — from onboarding, to realizing business outcomes, to driving efficient growth. Learn more about what’s possible on the salesforce success plan website.  Mission.org is a media studio producing content for world-class clients. Learn more at mission.org.