Jennifer Pockell Dimas, a marketing leader who was spearheaded business growth in enterprise software companies like Plex, Demandbase before  starting her stint as CMO at Gigster shares interesting techniques to boost your B2B marketing. 
About Jennifer 
For over 20 years, Jennifer (Jen) has led marketing at high growth enterprise software companies like Plex, Demandbase, Egnyte, Polycom and Hyperion. Currently, as CMO at Gigster, Jen engages with our global customers and prospects about the benefits of digital transformation. She also extends and celebrates the Gigster Talent Network and amplifies the Gigster brand.
About Gigster 
Gigster provides a quick and easy way to build custom software solutions.  
Top ten takeaways from the episode: 
 1. “How well you create a foundation for a 100% ABM approach is crucial to long-term growth and results.”
 2. “You can use various inputs from your data and insights to constantly monitor your prospects and plan appropriate cadence to get better engagement.”
3. “Everyone in marketing needs to work on a very clean and well articulated representation of their brand!” 
4. “How can we articulate who we are and what we do uniquely in a concise and powerful way.” 
5. “There’s a difference between amplifying a brand and defining a brand!” 
6. “A good corporate positioning workshop that represents every function of the business helps in building that aligned brand message.” 
7. “If we are evolving our marketing programs all the time, there may not be a post form world anymore because of the tools and digital signals available to us today!” 
8. “A form at this point is something we are all comfortable with but I don’t think it is something that is helpful in a buying process!” 
9. “A must-have in any marketing campaign – focus on your customer!”  
10. “Always think from the perspective of your customer and how you can add value to their work and life!” 
About the podcast
Sunny Side Up is a series of 15-minute podcasts. Leaders and innovators share what they’ve learned in the B2B tech sector on topics related to marketing, product management, sales, and leadership.