Mastering your purpose & value with Mark Magnacca
Mark Magnacca joins Matt Heinz on this episode of Sale Pipeline Radio!  

Mark is the author of "So What?" and President and Founder of Allego, Inc. 
Listen in to see why practice for sales professionals is so important and as Matt and Mark ask the question-- "Are you good enough?"
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“Allego provides an intuitive just-in-time sales learning platform that boosts sales performance by harnessing the power of mobile devices to transform enablement and training through video content sharing.”
Mark Magnacca, President of Insight Development Group, Inc. and markmagnacca.com, is a recognized business building coach, keynote speaker and author of "So What? How to Communicate What Really Matters to Your Audience" and "The Product is You." Mark's mission is to help sales professionals get greater results in less time by teaching his clients to put all of their communications, verbal and written, to the So What Test. By adopting a So What Mindset, clients learn to communicate and structure every message according the needs of the listener.
Insight Development Group specializes in training clients to create crisp, concise and compelling reasons to set themselves apart from their competitors. By creating a personal brand and effectively articulating their value proposition, clients of Insight Development Group gain a huge competitive advantage and accelerate the sales process.
So What? How to Communicate What Really Matters to Your Audience
This concise book will help dramatically increase your effectiveness in any sales situation. Learn ten ways to apply the powerful So What Mindset in two hours or less. So What? is a seductively simple concept.
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