In this week's Saturday Strategy Session, we chat about niche and expertise; does your business need one, both or neither?Tune in to learn how niching down and finding your expertise can impact your business marketing. We dive into the difference between a niche and an expertise, as well as the actual benefits of having both. Also learn the typical process of niching down and different variations for going about it. Then of course, how does this all relate to Facebook ad marketing?Go deeper in your messaging and speak more effectively to your ideal client. Maybe not in the beginning of starting your business, but eventually it is important to figure out what you enjoy doing and who you enjoy doing it for or with. By doing so, your business will skyrocket!Key Takeaways/Episode Timestamps:The difference between niche and expertise {02:20}Why do you need a niche/expertise or both? {07:25}The process of niching down {08:29}The benefits of having a niche AND an expertise {16:00}Links and Resources:FREE audience audit call → marketscalegrow.com/audienceaudit Join the waitlist for Dream List Essentials-Facebook Ads Course! → http://marketscalegrow.com/dlewaitlist Free download → Facebook Ad Targeting Groups___Find me on Instagram @heyitsjenzaia Email Me: hello@jenzaiadimartile.com Join the Facebook community The Market, Scale, Grow Community