In this week's Saturday Strategy Session, we’re talking about creating a customized marketing plan specifically for your business. No two businesses are the same! Therefore, tailoring your marketing strategy to fit your business and audience is so important. Learn why starting with the end in mind is key, and how you can reverse engineer the customer journey to create content that leads to sales. Also, hear step by step the strategy for creating your marketing plan, starting with building your holistic marketing strategy and then focusing on specific components such as community building and email marketing. As a business owner, it's crucial to have a marketing plan that fits YOUR unique needs. So, trust yourself, trust your intuition, and focus on customization. By doing so, you'll be well on your way to achieving your marketing goals and growing your business!Key Takeaways:Why your marketing plan needs to be tailored to your specific needs {00:55}4 components of holistic marketing {02:54}Considering audience’s needs {08:40}Building your email list with a tailored freebie {09:37}Creating content based on your customer journey {10:43}Being prepared to reshuffle, not restart {12:25}Understanding that everyone’s strategy is different {14:12}Check out these Holistic Marketing episodes:131 | Organic vs Paid: Finding the Right Marketing Strategy for Your Business106 | The 4 Elements of Holistic Marketing44 | Level Up ✨ A Holistic Approach to your Marketing StrategyLinks and Resources:FREE audience audit call → marketscalegrow.com/audienceauditDream List Essentials Facebook Ads Course → http://marketscalegrow.com/dlewaitlistFree download → Facebook Ad Targeting Groups___Find me on Instagram → https://www.instagram.com/heyitsjenzaia/Email Me → hello@jenzaiadimartile.com Join the Facebook community → https://www.facebook.com/groups/marketscalegrow