How do you stand out in a world full of entrepreneurs wrestling for customers’ attention? Having a well-built marketing strategy works. But how does your content creation fit into the different components of your overall marketing plan? If you’re having a hard time figuring out how to craft content that will help your target audience and inspire them to take action, this episode is just what you need. Stay tuned as Sharran breaks down his personal business model for content creation. When you can set your mind around building a business model, everything else falls into place.“Consumption is everything. Transformation without consumption is just transaction.” - Sharran Srivatsaa Timestamps:0:00    Two words often used in the Srivatsaa household2:50    Get to know Sharran’s ACT Model3:45    The Homebase Outpost Model4:15    What is a snackable content5:45    The Attraction Phase = Call-to-Engagement9:20    The Consumption Phase = Building Your Tribe15:25  The Transformation Phase = Results in Advance18:06  Delivering your core messages 25:00  The One Big Mistake people make29:06  The essence of the ACT ModelResources:- Grab Sharran’s 4-Week MBA for FreeConnect with Sharran:- Website- LinkedIn- Facebook- Instagram