Most marketers are familiar with the concept of funnel marketing. And most of them know that it's essential to have a well-constructed sales funnel in order to convert leads into customers but…

What many marketers don't know is that there's more to funnel marketing than simply creating a sales funnel and sending traffic through it.

In order to get the most out of your funnel, you need to understand your customer's journey and how they interact with your funnel at every point along the way.

To help us understand this concept better, we've invited Mikael Dia, CEO and Founder of Funnelytics, to come on the Funky Marketing Show and share his expertise on the subject.

Mikael is a funnel marketing expert and he's going to share with us what he has learned from years of experience helping other businesses grow and from growing his own business. 

We are going to talk about many things in this episode, from funnel marketing and customer journey to how Mikael built a company, product, and a thriving community around it.

This is an episode that you don't want to miss!

Overview of what we talked about:
0:00 - Intro
1:09 - Background on how did Mikael get into the business
3:27 - If you want to build a thriving community, you gotta keep this things in mind
6:15 - Sharing your experience with other people and helping them succeed is the key
9:01 - How Mikael figured out their target group
14:40 - People really LOVE to use Funnelytics
15:52 - Mikeal describing Funnelytics
17:30 - One of the biggest pain points marketers have
20:10 - “How do you help the business grow?”
22:55 - Best growth strategy is NOT to focus on growth!
26:00 - The biggest advantage of a company is the customer experience
29:14 - Tools for ABM won't help you achieve the outcome that you want
30:30 - How big of a factor in growing the company is the education
36:43 - Is the way people buy and consume things changed since the beginning of COVID?
39:05 - Did Mikael have to change some things related to the way he tracks performance?
41:41 - Message for the Funky Marketing audience
43:21 - Where can you find out more about Mikael and Funnelytics
44:12 - Trying Funnelytics mapping tool or scheduling a demo
47:35 - Outro

Find more about Mikael:
https://www.linkedin.com/in/mikaeldia/
https://funnelytics.io/

Enjoy!

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Funky Marketing Show is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing an amazing job for amazing people.

Listen on:
Anchor: https://anchor.fm/funky-marketing
Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M
Apple: https://podcasts.apple.com/us/podcast/funky-marketing-show/id1501543408?uo=4

Our website: https://www.funkymarketing.net/

Need help?
Go to https://www.funkymarketing.net/contact-us/ and schedule a call with us! We offer a free 30-minute consultation! Let’s talk and see how we can make your business GROW!


#funnelmarketing #b2bmarketing #customerjourney #salesfunnel