59 min listen
Peep Laja Strategic Narrative and Brand Polarization As the Key to Positioning
FromFunky Marketing: Bold Strategies for B2B Growth and Revenue
Peep Laja Strategic Narrative and Brand Polarization As the Key to Positioning
FromFunky Marketing: Bold Strategies for B2B Growth and Revenue
ratings:
Length:
43 minutes
Released:
Dec 23, 2020
Format:
Podcast episode
Description
Funky Marketing is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing a good job for good people.
It is organized by Funky Marketing.
Your host is Nemanja Zivkovic, CEO, and Founder of Funky Marketing.
Our guest was Peep Laja. He's a former champion of optimization and experimentation turned business builder. He does a lot of thinking, reading, and writing around business, strategy, and optimization.
He's building a portfolio of companies, serving as a founder and my own angel investor. He uses the profits from existing businesses to build new ones. What's different about his approach is that he's not acquiring companies or investing in startups. He builds each business from ground-up - from opportunity spotting to customer development to product-market fit. He takes the business to millions in revenue, builds a team, and eventually let them take over day-to-day business ops.
Find more info about Peep and what does he do using the links:
https://cxl.com/
https://speero.com/
https://www.wynter.io/
Find more info about Funky Marketing and Nemanja:
https://www.linkedin.com/in/zivkovicn...
https://funkymarketing.net/
Enjoy listening and send us feedback!
It is organized by Funky Marketing.
Your host is Nemanja Zivkovic, CEO, and Founder of Funky Marketing.
Our guest was Peep Laja. He's a former champion of optimization and experimentation turned business builder. He does a lot of thinking, reading, and writing around business, strategy, and optimization.
He's building a portfolio of companies, serving as a founder and my own angel investor. He uses the profits from existing businesses to build new ones. What's different about his approach is that he's not acquiring companies or investing in startups. He builds each business from ground-up - from opportunity spotting to customer development to product-market fit. He takes the business to millions in revenue, builds a team, and eventually let them take over day-to-day business ops.
Find more info about Peep and what does he do using the links:
https://cxl.com/
https://speero.com/
https://www.wynter.io/
Find more info about Funky Marketing and Nemanja:
https://www.linkedin.com/in/zivkovicn...
https://funkymarketing.net/
Enjoy listening and send us feedback!
Released:
Dec 23, 2020
Format:
Podcast episode
Titles in the series (100)
Irit Levi: How can startups translate chaos into order using marketing automation by Funky Marketing: Bold Strategies for B2B Growth and Revenue