With a saturated social media market it can be difficult to reach your target market, let alone convert that audience into motivated sellers. The solution? There is no one size fits all answer whether you're layering that with cold calling, or the door knocking. Although, running Google ads, either PPC, Facebook and IG to target motivated sellers is a great skill to have under your belt.
Luckily, Esteban Andrade made it simple with his business Hesel Media. As founder and CEO of Hesel Media he strives to help Real Estate Investors and agents/brokers grow their business by finding motivated sellers, getting them under contract and adding minimum 2-5 contracts per month, all while streamlining their processes and systems. This lead generation agency is committed to providing more leads and closings to Real Estate businesses.
On this episode of the podcast, Esteban joins me to discuss how to target and convert motivated sellers online. We will also touch on how Hesel Media is helping real estate investors and hybrid agents be able to monetize inbound leads. Listen to this podcast to learn more about the data that is captured by these giants like Google and Facebook and how to utilize this information for your business.
Three Things You’ll Learn in This Episode


Options to give your sellers to attract more business.


Where the future of business is heading and how to capitalize on it.


How to hyper target and only get sellers.


 
Connect with Esteban
Learn more about Esteban and his company at HeselMedia.com or head directly to his calendar to book a free consultation and continue the conversation here.
Resources
Jam pack your schedule with motivated sellers
HeselMedia.com
Real Estate Marketing Dude
The Listing Advocate (Earn more listings!)
REMD on YouTube
REMD on Instagram
TRANSCRIPT:
So how do you attract new business? You constantly don't have to chase it. Hi, I'm Mike Cuevas in real estate marketing. And this podcast is all about building a strong personal brand people have come to know, like trust, most importantly, refer. But remember, it is not their job to remember what you do for a living. It's your job to remind them. Let's get started. What's up ladies and gentlemen, welcome another episode of the real estate marketing dude, podcast. What we're going to be chatting about today, folks, is how do you target and motivate? Or how do you target market and convert motivated sellers but doing an online? If you're chasing this audience, you're chasing this market, you realize that it's usually a multi pronged approach isn't a single one size fits answer for all whether you're layering that with cold calling, or the door knocking. But what we're going to talk about today is really just a digital side of it specifically on how we run Google ads, either PPC, and Facebook I G to target motivated sellers. So we're here with an agency today, they wanted to come on the show, obviously, they do this for you guys, you guys can learn more about their services at the end here. But I want him to walk us through how it's working. First, because that's really, really exciting. If you guys have not been following what we're doing here real estate marketing dude, we just launched a, a huge, we're right in the space like and because there's such a huge market with motivated seller leads, everybody is after them. And everyone's trying to take realtors out of the equation here. And the reason why we built the listing advocate.com site out was so that you can adapt a multiple offer approach or multiple option approach because that's where it's going to play in for a lot of the seller leads. When you're marketing motivated seller leads only about five to 8% of them are going to actually convert and take the cash offer that you're most likely marketing them with. However, it's like what do you do with the other 92%. And that's where having multiple options comes into place. Because as long as you can monetize the transaction, who gives a shit,