The new year is coming and in the business world you're probably hearing a lot about Google Ads. Facebook isn't really doing as much as it used to so more and more people are trying to crack the code for Google ads or finding someone who can do it for them. I'm going to take today's lesson, or podcast as a lesson myself, because there's a lot of work I personally need. So we get an email, like most people come on the show, say, Hey, I got this Google Ads expert. I'm like, perfect. We're getting all kinds of questions on this. So we brought him on today. Nik Tsoukales founded REALTOP after spending more than 15 years growing multiple sales teams, call centers, and businesses using digital marketing. In his career, he’s been awarded multiple INC. 5000 Awards for fastest-growing private companies in the United States, been responsible for multiple business turnarounds in the financial space resulting in millions of dollars in revenue recovered as well as organically growing multiple companies online dominating organic SEO, Google PPC, and Social Media. Nik and his team of digital marketing experts are responsible for more than 89k actual clients acquired using online marketing and counting with a diverse range of business types including financial services, dental, medical, legal, real estate, and more.Three Things You’ll Learn in This EpisodeWhy content is important to rank organicallyWhat you can do on Google that you can no longer achieve on FacebookHow to get on the first page of a Google searchResourcesRealtopReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:So how do you attract new business, you constantly don't have to chase it. Hi, I'm Mike Cuevas to real estate marketing. And this podcast is all about building a strong personal brand people have come to know, like trust and most importantly, refer. But remember, it is not their job to remember what you do for a living. It's your job to remind them. Let's get started.What's up ladies and gentlemen, welcome another episode of the real estate marketing dude, podcast is the end of what really 2021 We're about to get in 2022 and 2022, you're going to talk about doing some new things. And one of those new things that have started about a little bit of a buzzword in the industry, are Google ads. I actually saw a post about it this morning and one of the Facebook groups. Hey, do I know anyone that can run my Google ads for me? Because my guess is that Facebook's not doing what it used to. And that's the only ad platform real estate industry has ever actually attempted to do anything on. And they're resorting to Google ads. And you know, personally, I've been doing those YouTube ads for about nine months. I've not cracked the code I've had. But I've generated my business from nowhere. I optimize but I also am running a lot of Google Display ads right now those are doing really well. I'm getting a lot of for retargeting purposes, I love them. But I'm going to take today's lesson, or podcast as a lesson myself, because there's a lot of work I personally need. So we get an email, like most people come on the show, say, Hey, I got this Google Ads expert. I'm like, perfect. We're getting all kinds of questions on this. So we brought him on today. Nick, why don't you go ahead and tell everybody who you are, what you do. And then let's get into this interview.Thanks for having me on Mike. My name is Nick Collis, I own a company called Real top marketing. out of Boston, Massachusetts. We help all types of professional service businesses, including a lot of real estate brokerages, financial services, companies, and so on, generate tons and tons of qualified leads using Google ads, amongst other things. But I would say that's our that's our core focus we've generated to date. And this isn't actually counting every single client but over 89,000 paying clients using Google ads. So that's our that's our claim to fame.Yeah, well, le