Todays guest started her career with 2 mottos that being "I will never knock on a door" and "I will never make a cold call".  She has since gone on and built a team of 8 and is doing a few hundred deals a year and have a 2M GCI goal. We talk about everything they are doing for online marketing to drive traffic and seller leads.  The first very critical thing that she did to fine tune her marketing was to identify her ideal client--Age, gender, income and family structure ie. single, married, kids That one piece of information has allowed her to fine tune messaging as well as, clearly identify marketing mediums and locations.  Most of this stuff is surprisingly simple however, it takes work. Want to build more relationships and mine your database for deals?  Take a look at our new podcast production company www.viralkast.com.  Send us an email and lets get started. Join the Conversation Follow me on twitter @superagentslive Hashtag: #unpackthatidea Ready to level up and do radio?  Go to www.realestateradioexperts.com and see how you can double your business. Find A Mentor We’ve partnered up with Bob Corcoran and his team to get you a free coaching call. E-mail bubba@corcorancoaching.com and let him know you listen to the show!