When it comes to social media marketing, both paid ads and organic content have their merits. However, the average newbie agent won’t have piles of cash to spend on ads, so organic marketing is a brilliant starting point.  The only question is, how do we do it right? What does successful organic marketing look like, and how can we start implementing it in our businesses? Once we are in a position to pay for ads, should we move on from organic content altogether? In this episode, digital marketing consultant, Nick Sakkis, and social media expert, Coach Kyle Draper, join us to talk about organic content.    Three Things You’ll Learn in This Episode The one thing stopping us from creating viral social media content There’s no one set path to creating viral content, but there is a way to guarantee we don’t create it, and that’s by not posting anything at all. Stop procrastinating and share video content today! What to talk about on social media As real estate professionals, we have access to industry knowledge that most people just don’t. Pay attention to the questions people are asking and use them to create a video for social media that adds value to viewers. What happens to cold calling in the age of social media marketing Cold calling is important, but we shouldn’t be pouring all our time and energy into it. If we’re spending 3 hours each day making calls, cut that down to 2 and spend the additional hour on content creation.   Guest Bio Nick Sakkis is the Founder and Big Kahuna at the Nick Sakkis Amplified Marketing Group. A digital marketing consultant, Nick is passionate about teaching and training about digital marketing and sales. He also loves any opportunity to share his expertise and add value to others, and in addition to being featured on a range of podcasts, in 2017 he started a Facebook group geared towards helping agents and entrepreneurs learn all the tips and tricks he’s learned over the years.    To find out more, go to: https://getamplifiedmarketing.com/  https://www.nicksakkis.com/ https://www.linkedin.com/in/nick-sakkis-26999816 https://www.facebook.com/nicksakkismarketing    Kyle Draper is a social media coach and national speaker. As the Creator of Content Compounding, he is a special media expert and specializes in helping Realtors, lenders and entrepreneurs grow their businesses organically, without needing to spend money buying leads. Coach Kyle is the host of The Social Media Mindset podcast.    To find out more, visit: https://www.kyledraper.com/ https://www.facebook.com/CoachKyleDraper/ https://www.youtube.com/channel/UC86WaoQV1AV1gw7-G8Ps50Q https://www.instagram.com/coachkyledraper/?hl=en  https://www.linkedin.com/in/coachkyledraper https://podcasts.apple.com/us/podcast/the-social-media-mindset/id1552573627    And to find out more about the Spin for NDSS Facebook group mentioned in this episode, go to: https://www.facebook.com/groups/223195136165037