At its core, marketing helps us share who we are with our audience, but just how much should we be sharing?   Building a brand based on our identities certainly comes with its challenges. How can we show our communities who we are without putting everything on the table? Is there anything we should avoid sharing altogether?   In this episode, the author of You Are the Brand and host of the Brand You Podcast, Mike Kim shares how to be more strategic when building a personal brand.  3 Things You’ll Learn in This Episode How to build a campfire around our businesses Is the content we share with our audiences warm and inviting? Could it help us build a community?   The difference between authenticity and transparency Can we be real and raw with our audiences without oversharing in a way that makes people uncomfortable?   How to stop trying to serve everyone We’ll never be for everyone, so where should we be channeling our efforts for stronger engagement instead?   Guest Bio-    Mike Kim is a brand strategist for coaches who want to create an impact with their ideas and get their message heard. His refreshing approach has made him a sought-after consultant for top thought leaders. He is the author of You Are the Brand and host of the Brand You Podcast.   To connect with Mike, go to: mikekim.com  Instagram.com/mikekimtv Linkedin.com/in/mikekimtv  Twitter.com/mikekimtv Facebook.com/mikekimtv Youtube.com/youarethebrand   And to get a copy of Mike's new book, You Are the Brand: The 8-Step Blueprint to Showcase Your Unique Expertise and Build a Highly Profitable, Personally Fulfilling Business, go to: youarethebrandbook.com