Nurture Your Business: How to Brainstorm Your Opt-in and Build Your List With Dana. In this episode of the Boss Mom podcast, Dana is chatting all about opt-ins. Grab a pen and paper or open up your favorite note taking program. This one is full of practical hands on advice to nurture your business!
 
In this episode you'll hear: 

What is an opt-in?
Mistakes Dana and others have made and how she's grown in her opt-in strategy.
How much to give away in your opt-in vs how much to keep back for your list.
The elements of a great headline.
Why it is important to not get too attached to your opt-in.

Recommended links & resources: 

Boss Mom Academy 
Dawn Marrs Headline Generator
Dana's Trello Training Opt-in 

Can I quote you on that? 

Don't create the title before you create the content.
What is the value and the a-ha! moment? Whatever that is, give it to them in an opt-in.
Shift your focus, what is the maximum value to be that you can give up front?
The opt-in is your first opportunity for people to be wowed by you.
Don't marry your opt-in until you know that is working. Don't get attached.

Dana: Instagram / Periscope (her total happy place)
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