This is a Nurture Your Business segment with Dana. Dana asks an important business building question of what is feeding your funnel - the answer is inside this episode and it will change how you think of an optin.   Subscribe to the podcast in iTunes:  In this episode you’ll hear: What is a funnel feeder? Starting at the end of the funnel and working backward. Outlining what it looks like to create a funnel. How flipping the way you think about an optin will make you a better business owner. Referenced in the show: Autumn Boyd Gillian Perkins Lilah Higgins CJ Thomas Boss Mom Academy Boss Mom Facebook group Can I quote you on that? The optin is just the beginning of the funnel, but it's not the first thing you should think about or focus on. - Dana If you said what am I going to create that's going to feed my funnel, you'd think about it differently. - Dana Connect with Dana: Instagram / Boss Mom Facebook Community (her total happy place) We love hearing from you guys! If you’ve got a question about today’s episode or want to leave us some inbox love, you can email us at hello@boss-mom.com Or, you can always find Dana hanging out in our Boss Mom Facebook Community.  We would LOVE it if you’d leave a podcast rating or review on iTunes. We also know it can be kind of tricky to figure out. Here are a few step by step instructions on how to leave an iTunes rating or review for a podcast from your iPhone or iPad Launch Apple’s Podcast app. Tap the Search tab. Enter the name of the podcast you want to rate or review. Tap the blue Search key at the bottom right. Tap the album art for the podcast. Tap the Reviews tab. Tap Write a Review at the bottom. Enter your iTunes password to login. Tap the Stars to leave a rating. Enter title text and content to leave a review. Tap Send.