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Episode 019: Strategic Marketing and Thinking Outside the Box With Emily Potts with host Dana Malstaff

Episode 019: Strategic Marketing and Thinking Outside the Box With Emily Potts with host Dana Malstaff

FromThe Boss Mom Podcast


Episode 019: Strategic Marketing and Thinking Outside the Box With Emily Potts with host Dana Malstaff

FromThe Boss Mom Podcast

ratings:
Length:
50 minutes
Released:
Jan 15, 2016
Format:
Podcast episode

Description

Today's Boss Mom Podcast guest is the wonderful Emily Potts.
Emily is super-passionate about helping mompreneurs achieve small business success without sacrificing what matters most. A wife and mother herself, Emily owns three small businesses, so she knows a thing or two about juggling work and family! She believes in unconditional love, laughing really hard, making space for what's important and spending time where it counts. Emily teaches other mompreneurs how to strategically market their businesses, charge what they're worth and sell from a place of strength. She wants to help her mamas be truly profitable so they can feel empowered by their work and how it blesses their families.
Let's dive right in. Affiliate links present in this post.
Listen to the podcast: 
Subscribe to the Boss Mom Podcast in iTunes. 
What you'll hear about in this episode the Boss Mom podcast: 

How Emily's surprise baby shifted her business perspective and the challenges she encountered.
How Emily restarted her businesses from scratch with a newborn.
Emily's creative marketing plan and how gifting is involved.
How to set outside marketing meetings effectively.
How Emily discovered her niche helping momprenuers.
The benefit of prioritizing, outsourcing and taking time away.
The ONE THING you need to find when you're looking for a VA.
Why Emily is taking four months away from her photography business.
What Emily will be doing while she's not working on her photography business.
How Dana and Emily plan their days.
Why Emily recommends we work with blinders on.
How to stay relevant as your growing your business.
Emily's biggest business mistake and how she learned from it.

Recommended links and resources: 

Essentialism by Greg McKeown
How to Really Love Your Child by Ross Campbell
Searching for Sunday by Rachel Held Evens

Can I quote you on that? 

I had to learn how to juggle motherhood and business at the same time. It was challenging, beautiful, and crazy. - Emily
I got outside of my comfort zone, dug into my new community and created new connections. (How I restarted) - Emily
Step outside your box and ask for collaborations. - Emily
I think it is important to remember that you need to give to someone before you ask them for something in return (on marketing). - Emily
90% of us are great at what we do, but not at running a business effectively. - Dana
Take time away. Refocus and regain your energy so you can go hard at it again. - Dana
If you burn out, you aren't going to work well. Take time away. - Emily
Working for the "man" is not my favorite. I'd rather work for myself. - Emily
Build a team with people you love. - Dana
Your people are your biggest asset. - Emily
I've built up enough of a great client base that I am going to take four months off. I know the work will be there for me when I return. - Emily
When our kids are at home, there are times we can only do bite sized work. That's okay. -Dana
I prioritize my work based on what is going to move the needle forward to my big goals. That work has to get done first. I'll fit the rest of it in later. -Emily
Comparison crushes or creativity. - Emily
Our knee jerk reaction is to get defensive when we make mistakes. But I've learned along the way that if you own it and do what you can to make it right, it is received much better. - Emily

Connect with Dana: 
Instagram / Periscope
Connect with Emily Potts: 
Website / Periscope
Released:
Jan 15, 2016
Format:
Podcast episode

Titles in the series (100)

Welcome to the Boss Mom Podcast, where mompreneurs and women in all stages of raising their business and family come to get tools, tips and support to help make their Boss Mom world just a little bit easier. With host Dana Malstaff