As a business leader, you want to use every tool that’s available and learn from as many sources you can. On this episode of The Amazing Seller, Scott welcomes Mike Jackness to the podcast. You’ll hear Mike share about his own journey as an ecommerce business leader, the importance of brand building, identifying a target audience, leveraging email lists, and so much more! Find out what lessons and insights you can learn from Mike’s story. This is a great opportunity to learn from a leader who has experienced the level of success you are striving for, don’t miss it! Brand building works! Have you struggled with getting your private label business off the ground? Are you still trying to figure out if creating and marketing a brand is the right move for you and your business? On this episode of The Amazing Seller, you’ll hear from entrepreneur and business leader Mike Jackness. Mike breaks down why brand building works and how positioning products that work well together can make a huge difference in the profitability of your business. If you are ready to take your brand to the next level, make sure to catch this episode and learn as much as you can from Mike’s unique perspective! Finding your ideal customer. It won’t matter if you have the best product on the market if you haven’t put in the work and identified and targeted the right audience. How do you do that? Where do you even start? On this episode of The Amazing Seller, Scott sits down with successful ecommerce seller Mike Jackness. Mike explains how he’s developed and built his brand to target specific audiences by creating a customer avatar so he knows what his audience needs. If you want to reach the right audience with the right product and message, make sure to listen to Mike’s story and the helpful advice he has to share with sellers like you! Building an email list is the best way to connect with your audience! Are you still trying to figure out how to grow your customer base and reach more people for your brand? Have you considered using email lists in the past but have never pulled the trigger? What are you waiting for? On this episode of The Amazing Seller, Scott and his guest, Mike Jackness go over the success they’ve both experienced by using email lists. Find out how they strategically use their email lists to drive sales, test new products, and grow their following. You don’t want to miss this fascinating episode that could change the way you build your business! Why offers to your email list are better than Facebook Ads. When you get to the point where you are ready to launch a product, you might be wondering if you should drive sales by sending promotions to your email list, running ads through Facebook, or both. On this episode of The Amazing Seller, you’ll hear from ecommerce seller Mike Jackness as he shares why he starts with sending promotions to his email list to drive sales on a newly launched product. Mike doesn’t discourage sellers from running ads on Facebook to drive sales but he explains why sending offers to your email list is more effective especially when you try to drive sales in a given time period. Learn more about this topic from Mike on this informative episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [3:00] Scott welcomes Mike Jackness to the podcast. [5:00] Mike talks about the “Uber Game.” [8:00] Mike gives a run down of where his business is at right now. [11:30] Why brand building is so important. [15:00] What is Mike’s brand development strategy? [19:00] Finding a niche audience that works for you. [21:00] Creating a customer avatar and understanding your audience. [24:00] Mike talks about the formula he sticks by when launching a brand. [31:00] How to provide enticing offers to your list followers. [33:30] What is Mike’s product research process? [35:30] Pushing your offers to your audience. [39:30] What is a good success rate to look for? [42:30] Closing thoughts