What would you pay to get in the room to learn from an email copywriting expert? What are brand building tips and insights from successful leaders worth to you? On this episode of The Amazing Seller, you’ll hear from Scott as he welcomes his guest, Mike Kim. In his conversation with Scott, Mike talks about the different “Seasons” of business, what it takes to make a splash, how to succeed at writing email copy, and much more. Have pen and paper ready - you don’t want to miss a minute of this powerful episode featuring Mike Kim!  What “Season” are you in?  If you had to describe the stage of growth your business is currently in using the four seasons of the year - how would you describe it? Are you in the throws of spring where everything is growing and blossoming or are you in the winter season where it’s time to slow down and plan for the long haul? According to Mike Kim, businesses go through cyclical periods of ebbs and flows. Tune into this episode of The Amazing Seller to hear Mike and Scott discuss the seasons their businesses are in and how sellers like you can do the same!  How to make a splash! As a business leader, you want your brand to make a splash every day, right? Wrong! If you are making a splash in your industry every day - you are going at an unsustainable rate. In order to have a healthy business model, you need to think strategically - play smarter, not harder! Mike Kim stresses the value of carving up your year into three, four-month segments. Dividing up your year into three segments allows you ample time to craft, build-up to, and deliver a compelling splash for your audience. To hear more from Mike on what it takes to make a successful splash in your industry, make sure to listen to this episode of The Amazing Seller!  Why your email list is your best tool  Did you know that your email list the best weapon in your business arsenal? It’s true! If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you build up a robust email list. Scott is not the only voice out there highlighting the value of an email list - Mike Kim is a huge advocate too. According to Mike, you could take away all of his social media channels and his website, but if he still has his email list - he’ll be in business. Can you imagine saying the same for your business? Learn more about building an email list and writing compelling email copy by Mike Kim on this episode!  Stand up for yourself! Let’s face it - the business world is not for the faint of heart. You need to have thick skin and a ton of common sense if you have any hope for long-term success in the ecommerce industry. Too often, business leaders are too shy about promoting their brand and making a big deal about what they have to offer. Then there is the other side of the coin where business leaders get too confident and cocky - that approach turns buyers away. What is the best approach? Listen to this episode of The Amazing Seller as Scott and Mike Kim discuss the topic of publicity and much more! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [4:30] Mike Kim joins Scott on the podcast.  [7:00] The different “Seasons” in business.  [9:45] Mike talks about making a “Splash.”  [20:15] Why you should become an expert at writing email copy.  [28:00] Crafting the right subject line.  [39:00] Publicity shouldn’t be a bad word.  [46:30] How to connect with Mike.  [54:40] Closing thoughts.  RESOURCES MENTIONED IN THIS EPISODE www.BALtickets.com www.BrandAcceleratorLive.com www.theamazingseller.com/buildlist Exactly What to Say Brand You Podcast with Mike Kim www.writegreatcopy.com