Do you ever feel like you are taking two steps forward and one step back with your ecommerce business? What will it take to get your business performing on the next level? On this episode of The Amazing Seller, you’ll hear from Scott as he sits down with special guests, Mike and Mariska. In their conversation with Scott, Mike and Mariska open up about how they started their business, what it took to pivot in their business, challenges and success along the way, and so much more. Have pen and paper ready; you don’t want to miss a minute of this powerful episode featuring Mike and Mariska!  Playing to your strengths If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you understand how to build a healthy and thriving business. If you want a successful business, you need to learn how to recognize and play to your strengths. Why force yourself to learn how to keep the books if you can just outsource that aspect and focus on other areas of your business where you excel. Scott isn’t the only ecommerce business leader out there who champions the idea of playing to your strengths. Learn from Mike and Mariska’s inspiring story by tuning into this episode of The Amazing Seller!  The value of an outside perspective Did you know that one of the hardest things for a business leader to do is objectively evaluate their business? It’s true! When you are so invested in and close to a business that you’ve built from the ground up - you are not a good person to evaluate the status of your business! Getting an outside perspective on your business could end up saving your 10’s of thousands of dollars down the road. Hear more about getting a good outside perspective on your brand from Mike and Mariska by listening to this episode of The Amazing Seller!  Why branding matters When was the last time you spoiled yourself and bought something really nice? Maybe for you, it was a premium set of headphones or an expensive watch. Did you notice the nice packaging and branding your product had with it? Let’s face it, branding can make all the difference for your ecommerce business! How do you plan on communicating your brand’s values to your customers? Will you invest in high-quality packaging? What customer support? Learn why branding is a crucial aspect of business success by listening to this informative episode of The Amazing Seller!  OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [4:00] Mike and Mariska join Scott and share their story.  [10:00] What caused Mike and Mariska to immigrate from South Africa to New York?  [13:45] Mike explains his role with the marketing side of their business.  [15:00] How Mike and Mariska started their business helping sellers.  [21:50] Why outside eyes can help you improve your business.  [25:00] The value of branding your products and impressing your customers.  [33:20] Mike talks about some recent changes to his website and the business.  [42:00] Closing thoughts.  RESOURCES MENTIONED IN THIS EPISODE Brand Accelerator Live www.theamazingseller.com/outlinematic www.outlinematic.com