Do you feel like you’ve got your brand’s strategy figured out? Are you still trying to work out the best path for your business when it comes to finding your niche market and identifying keywords that will help you succeed? To help sellers like you cut through all the complexity, Scott has prepared a helpful resource called “The Brand Creator’s Playbook.” On this episode of The Amazing Seller, you’ll hear from Scott as he walks through the playbook and points out some helpful examples that will prepare you as you launch your ecommerce business. You don’t want to miss a minute of this engaging episode!  The Brand Creator’s Playbook  What sets The Brand Creator’s Playbook apart from all the other resources on the marketplace? If you’ve been around the TAS community for very long, you know that Scott only invests in resources he believes in - The Brand Creator’s Playbook is a worthwhile investment! Here is a breakdown of what you’ll find in The Brand Creator’s Playbook.  Niche selection and market validation.  Creating the foundation for traffic.  Content planning and scheduling.  Posting content and optimizing for traffic.  Email List Building 101.  Monetizing your brand in the short-term and long-term.  Where are you in your journey? Are you ready to start putting your plans into action or are you considering making a pivot? Wherever you are, Scott is not only rooting for you, he’s got resources for you too. Make sure to check out the link to get your copy of The Brand Creator’s Playbook located in the resources section at the end of this post.  Scott busts a common ecommerce myth  What is the point in starting an ecommerce business? Seriously! Time and time again, Scott hears from potential ecommerce sellers who are ready to throw in the towel because they can’t find a good niche or they face too much competition. If you’ve ever had a thought like that, you aren’t alone! Scott and this podcast are living proof that niching down in your target market works! While it might not be easy at first, once you shift your mindset - niching down will get a lot easier. Tune into this episode of The Amazing Seller as Scott expands on this critical topic and so much more!  Creating sharable content  Did you know that one of the best ways to attract traffic to your ecommerce brand and to your home base is by creating sharable content? It’s true! What type of sharable content could you develop that would make your brand stand out from the competition? Would your fans respond better to a YouTube video or an ebook? Try turning that question on your brand’s followers and see what they have to say! There are so many ways to break away from the rest of the pack and help your brand shine - you just need to do the hard work to find out what would work best. Listen to this valuable episode of The Amazing Seller as Scott gives some tips and insights that you can use to help your brand succeed!  OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [5:20] Breaking down The Brand Creator's Playbook. [11:30] Why identifying your niche is critical.  [19:15] Creating shareable content can increase your traffic.  [23:45] Scott recaps The Brand Creator's Playbook.  [27:30] Closing thoughts from Scott.  RESOURCES MENTIONED IN THIS EPISODE www.brandcreators.com www.brandcreatorsbook.com www.mywifequitherjob.com