Are you fired up and ready to take on the weekend, or are you prepared for some much needed time off? Is your ecommerce business heading in the direction you had planned, or do you need to make some adjustments? If you need a little push in the right direction, you are in luck - it’s time for another session of Ask Scott here on The Amazing Seller! On this episode, you’ll hear from Scott as he shares his thought of the week, an update about Brand Creator’s Academy, an answer to a question from a TAS follower like you, and much more! Have pen and paper ready - you’ll need it for this informative episode.  Make it personal  How in the world do you cut through all the noise and get your message to stand out? Let’s face it - it’s hard to grab someone’s attention in an email - they all look and sound the same! What if there were a way you could make your message pop? If you want to cut through all of the noise that your customers are exposed to each day - you’ve got to make your message personal. Did you know that the best way to build a connection with someone is to use their name? By simply calling your customers by name and sending them a video message like Scott has done with Bomb Bomb - you could see your following grow. To hear more about this excellent tool and why it’s a good idea to make your message personal, tune into this episode of The Amazing Seller!  Content is KING If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you shift your focus to creating content. Over the years, Scott has observed the best way to bring in passive income while validating a product idea is by creating content. Remember what Scott always says - content is king! What is your plan to create content that appeals to your niche market? Don’t assume that traffic will come - you’ve got to put in the effort!  Don’t reinvent the wheel! Time and time again, Scott gets asked how to create content that is appealing to a niche market. The truth is, creating compelling content isn’t as hard as it sounds! Take some time and explore your niche market on Facebook, Twitter, or Instagram - there, you will find what people are talking about. You don’t have to come up with content out of thin air - build on what your niche market is already talking about! Go even deeper with this topic and more helpful insights from Scott by listening to this episode of The Amazing Seller. OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [4:00] An update on Brand Creator’s Academy.  [7:20] Scott’s thought of the week - make it personal.  [11:00] Question: What content should I start with in my brand?  [19:00] Closing thoughts from Scott.  RESOURCES MENTIONED IN THIS EPISODE Brand Creator’s Academy www.theamazingseller.com/bomb Uber Suggest