Social media is a great lead generation tool, but if we want to see great results, we have to use it the right way. How can we start taking full advantage of the platform and put an end to generic, run-of-the-mill posts that never convert for good?    What kind of content is our audience looking for? How can we start serving our followers at a higher level so they come away with more value and we end up with more business?   In this episode, 4-time Bestselling author, renowned keynote speaker, and host of the Social Selling Made Simple podcast, Marki Lemons-Ryhal shares how to take a more personal approach to our social media strategy.    Three Things You’ll Learn in This Episode    How to answer the questions consumers are askingWhat do people want to know about real estate, and how can we get better at educating them?    How to be consistent on social media WITHOUT being predictableHow can we become a go-to source of regular information for our audiences, and is it possible to do that without becoming repetitive and boring?    How to convert online connections into real dealsSure, connecting with our audience through social media is great, but how can we translate that into transactions?   Guest Bio Marki Lemons-Ryhal is a 4-time bestselling author, internationally renowned keynote speaker, and host of the Social Selling Made Simple podcast. A revered educator in the industry, Marki is a real estate cheerleader, passionate about helping Realtors use social media to supersize their businesses. Marki has been featured in Forbes, The New York Times, The Chicago Tribune, and Black Enterprise, among countless other publications thanks to her expertise, and is set to return to speaking engagements in August 2021.    To find out more about Marki, her courses, and her podcast, go to: https://www.markilemons.com/ https://www.markilemons.com/membership  https://www.markilemons.com/blog https://www.markilemons.com/shop https://www.markilemons.com/books    To connect with Greg, call or text him on 925 915 1978 And find out more about Matt at https://getmicrofamous.com/