Instagram Reels and TikTok are fast becoming the place to be for marketing, and it’s something agents need to get into, stat! The only problem is, many of us have no idea where to start.   How can we start using Reels as part of our social media marketing strategies? Can it work alongside our existing content creation, or should we be switching those up altogether?    In this episode, CEO of Berman Media PD, Michelle Berman returns to discuss how to make the most of Reels as a Realtor.    Three Things You’ll Learn in This Episode    What makes IG Reels a better choice than TikTok for Realtors If Reels are essentially the Instagram version of TikTok, why should we be doing one instead of the other?    When it’s a BAD idea to spend money on ads Having ad-spend behind our content is a great idea to expand our reach, but what should we be doing first?    How to shift our daily activities to be more 2021-friendly How much time should we spend on old-school lead gen, and how can we incorporate more social media-based prospecting into our days?   Guest Bio   Michelle Berman is the CEO of Berman Media PD. The creator behind the Instagram Power Method Course, Michelle is a nationally acclaimed Instagram Coach, passionate about helping real estate and mortgage professionals take their social media to the next level.    To find out more, visit:https://michelle-berman.mykajabi.com/ https://www.instagram.com/bermanmediasocial/?hl=en https://www.facebook.com/michelle.berman.75    And to register for Michelle’s Building a Stronger Virtual Handshake conference, go to:https://virtualhandshakeconference.com/    To connect with your hosts, go to: https://getamplifiedmarketing.com/  https://www.instagram.com/thegenevolpe/?hl=en  And call Greg on 925 915 1978